Mirrorless Camera News

This morning Sony introduced the 50.1MP full-frame Alpha 1 mirrorless camera—a powerful new model the company calls “The most technologically advanced camera Sony has ever produced.” Bragging rights include a unique combination of blazing performance, high-resolution, and a host of new creative capabilities.

Sony's not getting out of the APS-C mirrorless camera game. That was the message at a Sony press conference in New York City this morning where the company unveiled two new APS-C sensor-based mirrorless cameras: the 24.2MP Sony A6600 and the entry-level Sony A6100 models.

Sony further updated its mirrorless camera lineup this morning by adding the Sony A7S II, which is designed for low-light shooting thanks to its high sensitivity full-frame CMOS sensor.

This morning Sony announced it has overtaken Nikon in the U.S. market for full-frame interchangeable lens cameras, one spot behind industry leader Canon. Sony leapfrogged Nikon because of the company’s 23% growth in this category with record sales in both interchangeable-lens cameras and lenses in 2017.

It’s Thanksgiving week which means photo manufacturers have, as usual, jumped the gun by offering early Black Friday deals. First up is Sony, which is offering instant savings on several of its best-selling photo products including three popular mirrorless cameras and a lens.

Sony just announced the Alpha 7C, which the company is calling the world's smallest and lightest full frame camera body. The A7C is similar in design to Sony's compact A6000 series of mirrorless cameras, which use APS-C sensors, but boasts a 24.2MP full frame sensor and shooting features similar to the larger Sony A7 III full frame model.

Sony has released new firmware updates for the A7R, A7R II, A7S, A7, A7 II and A6000 cameras.  For the A7R II, A7II, A7R, and A7S cameras, Update 3.10 includes support for new lenses as well as support for phase-detection AF.