Medium Format Camera News

Hasselblad has been an iconic brand for decades—particularly among medium format film photographers. Long known as a purveyor of premium cameras for pros, the company received a new jolt of relevance with the recent introduction of its compact X-series digital medium format models.

The last time we saw the Leica S3 – the company's much-awaited new medium format digital camera system – was when we had some hands-on time with a prototype of the camera at the 2018 photokina show in Germany. Well, a few years later, the S3 has finally been officially introduced.

Los Angeles-based boudoir photographer Michael Sasser recently started shooting with a Fujifilm GFX 50R, a 51.4MP medium format camera in a compact, rangefinder-style body. This is unusual for Sasser since he typically shoots with Sony full frame mirrorless cameras.

Today we shared the news about the just announced 61MP Sony A7R IV, a full-frame mirrorless camera that has resolution on par to a medium-format digital camera. But does the new A7R IV have the same superior image quality of a medium format camera?

Hasselblad just introduced an array of new additions to its medium format camera product line including the X1D II 50C camera, the XCD 3,5-4,5/35-75 zoom lens and Phocus Mobile 2 software. Hasselblad also revealed development details on the upcoming CFV II 50C digital back and 907X camera body.

The Technical Imaging Press Association (TIPA), which includes over two dozen imaging member magazines from around the world, has announced its choices for the best photo products of 2019 in 40 different categories. Editors from TIPA's member magazines recently met in Bangkok, Thailand to pick the just announced winners. We've included 23 of the 2019 photo gear award winners below, with write-ups and product images provided by TIPA.

Photokina in Cologne, Germany this week has been (largely) about high-end cameras and there’s not much higher-end than what Leica unveiled at the show: the S3 camera. We got some hands-one time with this 64MP medium format monster at photokina and have to say that if there’s one camera we dream about owning someday, this would be it!