Business Trends
Building A Photographic Community
An Interview With Jean Ferro, President Of WIPI

Networking for your photography business means connecting on three different levels: with your client network, your community network, and your peer network. To illustrate this, I selected, Women In Photography International (WIPI), to explore the business opportunities a networking organization can offer individual photographers. Members of WIPI have the unique prospect of one organization serving all three networks. You can connect with clients, with a gallery on the WIPI website ( You can connect with the community as a volunteer on one of their high-profile fundraisers. You can connect with your photography peers through their seminars, member profiles, and website message boards. To get more of an insight on how it all works I talked with current president Jean Ferro (

Shutterbug: As a networking organization, how would you describe WIPI?

Jean Ferro: Founded in 1981, Women In Photography International is a non-profit, outreach organization that promotes the visibility of women photographers and their work. WIPI serves the needs of photographers, photo educators, photography students, gallery owners, and photographic organizations around the world. Our f2 eZine is an online publication with member profiles and portfolios, interviews, book reviews, product information, and gallery listings.

SB: How did you become a WIPI member and then president of the organization?

JF: In January 1988, at a PhotoWest convention in Long Beach, I was doing a signing for my self-portrait work in a European magazine at the Paris Photo Lab booth. Sharing the booth with Paris Photo was the WIPI director Nancy Clendaniel. Soon after, I was invited to join their Advisory Board. In late 1998, in collaboration with Peter Palmquist, an archivist and historian, Nancy and I re-launched WIPI as an online international resource center. We were able to expand our position from the paper-bound quarterly newsletter to a current-day electronic medium. The organization's non-profit status was established in California, so with the encouragement of Peter and other board members, I became president in the spring of 2000. I was happy being an artist so this was a huge shift for me and one that I'm still adjusting to at times. Peter was my behind-the-scenes mentor, directing me all the way. Very sadly for all of us, Peter died in a car accident in January 2001, just as WIPI was headed into its second year at its new home at Stephen Cohen's photo l.a.

SB: How big is WIPI? How many countries are represented and how do you connect with each other?

JF: We have members from the U.S.A., Australia, Scotland, England, Italy, Kuwait, Canada, and India. Our photographers are women working in a wide range of fields, including special outreach projects such as homeless children to work such as wedding photography. They are also involved with photojournalism, fine art, commercial, press, and experimental work. They range from complete amateurs to high-end professionals. We've kept a pretty open-door policy and not discriminated about whether it's "true photography"--we are open to all types of photography. The website is really a key opportunity to help our members reach out. I think at this time being associated with WIPI is a signature, a place to be found, and a place where someone else is showing off your work, similar to being presented in a magazine. Our website is now also an archive; it documents the movement of women working in photography. It currently has over 700 pages of content. We receive approximately 40,000 viewers a month. We get close to 500,000 hits. Just yesterday I got an inquiry from an art critic/writer in China looking for a contemporary woman photographer from the 20th century.

SB: Describe some of the typical member networking activities such as exhibits, meetings, and contests.

JF: We had done back-to-back physical exhibitions starting in 2001 with our International Tea Time 20th Anniversary. The name Tea Time came about because of Linda McCartney's teapot image. She had been an inspiration at the beginning of WIPI. In 1987, Nancy had gone to England and, at the Royal Albert Museum, presented Linda with the Distinguished Photographer's Award from WIPI. So the show became the International Tea Time theme and was a wonderful success.