Pro Techniques

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Maria Piscopo  |  Sep 10, 2013  |  First Published: Aug 01, 2013  | 

Does using social media as a marketing tool work for photographers? That’s what we aimed to find out by interviewing five photographers who have successfully used this particular marketing technique in very specific ways. Unlike advertising and direct mail, where you send out your material and wait for a response, and sales calls, which are more time-consuming, social media is a unique technique that can breed success, but only when properly and fully utilized. Many thanks to our photographers for taking the time and attention to share their thoughts and experiences (websites at end of column): Liz Cowie, Clark Dever, David Alan Kogut, Brad Mangin, and Chuck St. John.

Russell R. Caron  |  Sep 06, 2013  |  First Published: Aug 01, 2013  | 

One of the challenges to home or professional photographersthese days is trying to keep every portrait set from looking the same. In a world where “freshness” counts a lot, being able to mix things up from one session to another, from season to season, all without jumping through too many hoops to change the set, is an advantage for many. A current trend is the ability to not only change backdrops but flooring as well, and with that in mind we recently had the opportunity to work with products from a division of the pro lab White House Custom Colour called “Backdrops by WHCC.” They have a wide range of interesting offerings in both fabric backdrops and rugged “rubberized” studio flooring.

Maynard Switzer  |  Aug 29, 2013  |  First Published: Jul 01, 2013  | 

For almost a year I planned for the 22-day trip I took this past January to photograph among the indigenous people of Ethiopia. I did a lot of research so I’d know what to expect and how to deal with everything from the customs of the country to the weather and the traveling conditions. Also, I’d have a driver and a guide, and along the way I’d pick up local guides who’d know the ins and outs of specific villages, tribes, and dialects.

Josh Miller  |  Aug 23, 2013  |  First Published: Jul 01, 2013  | 

In these days of HDR, Lightroom, and Photoshop, is there still any point in carrying around Graduated Neutral Density (GND) filters? Often at photographic overlooks I hear photographers banging away with their cameras, shooting multiple exposures for future HDR images, while I nail the same scene in a single shot. More than once I have had one of these photographers scoff at me for using my “old school” GND filter, asking, “Ever heard of HDR?” While I am a firm believer in using all the tools available to me, including HDR, I feel that HDR is either unnecessary or won’t work in situations where multiple images are not possible, such as an action shot.

Huub de Waard  |  Aug 16, 2013  | 

One of my favorite books as a child was Eric in the Land of the Insects, written by the Dutch author Godfried Bomans. In this humorous fantasy, 9-year-old Eric enters the landscape painting that hangs on his wall and discovers a world of man-sized wasps, bees, butterflies, and other insects that are stunningly similar to the world of humans. Once photography became a part of my life my world was populated with grasshoppers, spiders, snails, flies, dragonflies, and butterflies—Eric’s world.

Stan Trzoniec  |  Aug 06, 2013  |  First Published: Jul 01, 2013  | 
It’s been said that no matter how long the lens is, it’s never enough. While budget, carrying convenience, and how often you might use a long lens will determine your choices, once out in the field you’ll quickly see that they’re hard to beat for wildlife, birds, special effects, and landscape work. In this article I’ll cover some things to consider when thinking about which long lens is best for you, show some examples of both fixed and variable focal length lenses, and also share some of the work I’ve done with these impressive optical tools. When I say long I mean long, and here I’ll limit my discussion to lenses that can reach out to 200mm, and beyond, focal length.
Clay Blackmore  |  Jul 31, 2013  | 

Photographing couples is an art form that should not be underestimated. Finding the right way to get two people, no matter how wellthey know each other, to pose and stay in a position worth shooting can be extremely difficult. Success requires the right combination of clear communication and dexterous shooting ability. That’s why it is so crucial for portrait and wedding photographers to follow a clear system in order to have time to both shoot classically-posed shots and fun, candid photos.

Barry Tanenbaum  |  Jul 26, 2013  |  First Published: Jun 01, 2013  | 

There are stories we tell to explain ourselves, to clarify who we are, and to account for why we are who we are. And no matter what the apparent subject of these stories, what they are always really about is the past. “The past is never dead,” William Faulkner said. “It’s not even past.”

Joe Routon  |  Jul 09, 2013  |  First Published: Jun 01, 2013  | 

After a grueling three-day walk, an elderly farmer, hobbling with the aid of two gnarly walking sticks, finally arrived at the hospital in Ometepec. The long distance and oppressive Mexican heat were not his only obstacles—the insidious cataracts that were slowly robbing him of his vision made his trek a precarious journey. A young mother, who had been sightless for several years, gave birth to a child. She had nursed her, raised her, and loved her, without ever seeing her face.

Jack Neubart  |  Jul 09, 2013  |  First Published: Jun 01, 2013  | 

“Whether the client is advertising a travel destination or a product, such as clothing or sports apparel, I strive to set up the shoot with talent that’s the best fit for the ad,” lifestyle photographer Dennis Welsh proclaims. “That’s what makes the shot and the client’s message believable. That’s what sells it to potential customers. For instance, if I’m shooting for a ski company or a ski resort, I want to find skiers who can easily do what I want them to do. That conveys a sense of truth and honesty. If you start with skiers who are not convincing, you start with a deficit. In that case, you have to do the best you can with what you’ve got. If I’ve got great talent and a great location, a lot of things are already working in my favor.”

Steve Sint  |  Jul 05, 2013  |  First Published: Jun 01, 2013  | 

Having worked with Steve in the past, and knowing him for many years, we are always pleased to feature his photography and writing. Recently a new book of his came across our desk (ISBN: 978-1-4547-0327-3, published by Pixiq, www.pixiq.com, 272 pages, $29.95) and we are happy to offer an excerpt of just a few pages of the tip and technique filled volume here. This is one book where Steve’s personality, experience, and expertise certainly comes through in each and every well-illustrated page.—Editor

Jeff Howe  |  Jul 02, 2013  |  First Published: May 01, 2013  | 

Several years ago I decided to take on a challenge of focusing on macro photography right in my own backyard. No, I do not reside in the Sierra mountains or adjacent to a national wildlife refuge or conservation area. I live in a typical South Florida suburban subdivision surrounded by homes and asphalt. South Florida doesn’t even offer much in the way of seasons. Yet, I am amazed at how many unique images I have captured over the past several years.

Maria Piscopo  |  Jun 28, 2013  |  First Published: May 01, 2013  | 
I have always been a big supporter of joining and participating in professional groups. The growth of my career as a photo rep, teacher, and author all came from joining and participating in groups that brought together like-minded individuals. For photographers looking to enhance or initiate their careers there are numerous professional associations worthy of attention.
Chris Murray  |  Jun 25, 2013  |  First Published: May 01, 2013  | 

Straddling a beautiful stretch of the Blue Ridge Mountains of northern Virginia, Shenandoah National Park is a hiker’s and photographer’s delight. Located only 70 miles from the nation’s capital, Shenandoah provides an oasis of nature surrounded by ever-encroaching civilization. Long and narrow, the park runs north/south along a ridge crest characterized by rolling hills and mountains, quiet hollows, rushing streams and waterfalls, and verdant forests. Running through the park is Skyline Drive, a 105-mile scenic roadway that meanders along the crest of the Blue Ridge. Along this roadway are 75 overlooks offering unparalleled views of the piedmont to the east and the valley and mountains to the west. The park is also host to a 101-mile segment of the venerable Appalachian Trail as it winds its way from Georgia to Maine.

Moose Peterson  |  Jun 13, 2013  | 

Some of the best photography is in the worst weather!” I’ve been saying that for decades and it comes from coming in from the cold, soaking wet and thrilled to death with the images I captured. The drama in the light, clouds and the response to it by nature is a once-in-a-lifetime spectacle you just can’t duplicate. In order to see it and photograph it, you have to get out in it and be able to work. And that’s where the challenge lies.

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