Pro Techniques

The Sandisk® PRO-CINEMA CFexpress^TM Type A Card delivers unparalleled speed, reliability and durability to professional videography and photography users by leveraging PCIe® Gen 4 protocol. Here are the details.

Have you ever thought about owning a graphics tablet? You're into imaging, so of course you have. The all-new Wacom Intuos Pro 2025 deserves your consideration. It can add precision and amazing control to your sketching, photo editing and graphic creations.

What exactly is a "workflow," and how does the right advanced technology increase efficiency, conserve resources and improve the consistency of the end results?

Fast, super high-capacity SSD (Solid State Drive) storage devices have become essential tools for content creators, videographers and studio photographers. Storage drives that are immensely portable and durable, like the 8TB* Sandisk Extreme® Portable SSD, provide the ideal platform to store, back up and help preserve precious data while on location in the field, in the studio and at the workstation.

Adobe just announced major enhancements to AI-powered editing in Lightroom & ACR, a text-to-video app based on Firefly, Project Neo (3D design app), significant speed enhancements in Illustrator and more.

The app-controlled Lume Cube XL Mini COB LED packs exceptional power and high-end features into an amazingly compact package. It's targeted toward content creators, studio professionals, and enthusiasts who want to up their game. It's also genuinely fun to use, and opens new avenues of creativity.

Our Choosing Wisely series aims to deliver concise, summarized information about products we think you'll like. Read what Choosing Wisely wrote about the Lume Cube XL.

The official first day of winter is still more than a month away, but we're already focusing on mild, sunny weather and the June 7-8 celebratory opening weekend of the colossal Photoville Festival that will run through June 22, 2025. Now in its 14th year and promising to be bigger and better than ever, the free, public event is now in its planning stages and cordially invites you to submit your visual story proposals for consideration.

Submit your proposal today to be a part of New York’s favorite photo festival dedicated to global visual storytelling in the heart of NYC!