Lens News

Hasselblad kicked off the photokina 2016 show with a bang today, announcing two new snazzy-looking medium format cameras. The new Hasseblad V1D 4116 is just a “concept” camera, at this point, but it sure looks enticing. It’s an updated version of Hasselblad’s classic Hasselblad V camera, with a modular design and a 75-megapixel, square-format image sensor.

Photokina, the world’s largest imaging show, will open its doors in Cologne, Germany in a week and an array of new cameras, lenses, and assorted photo accessories are set to make their debuts at this massive event.

Lenses are, perhaps, the most important (pardon the pun) element in photography but most photographers probably have no idea how they really work. If you want to learn about lens but you don’t have a lot of time and don’t want to break your brain, Canon has released simple and straightforward 3.5-minute video titled “How Lenses Function.”

The Goods spotlights the hottest premium photo gear out there.

Sony just unveiled some sweet-looking new glass for macro photography.

The Technical Image Press Association (TIPA) member magazines recently convened for their General Assembly to vote for the best photo and imaging products launched by the industry in the last 12 months. The voting took place during the General Assembly that was held in spring 2016 in San Francisco, California.

Samyang has continued its ambitious barrage of summer lens introductions with this morning’s unveiling of the 20mm f/1.8 ED AS UMC lens—a fast, wide-angle for full-frame DSLRs. This comes on the heels of last week’s launch of their SP 35mm f/1.2 AS UMC CS lens for mirrorless cameras.