Lens News

We all know that it’s ultimately the photographer—not the gear—that’s responsible for incredible images. But there’s no doubt that appropriate, quality equipment will make the process easier and more enjoyable whenever you head out into the field.

When heading out for a day of landscape photography, most shooters instinctively reach for a wide-angle lens. That’s because conventional wisdom dictates that capturing expansive vistas is the best way to go. Unfortunately, if you’re afflicted with this common reflex, many great photo opportunities will pass you by.

One of the most common questions we get from beginner photographers is: What's the best lens to get started in portrait photography? Of course, there's no right answer to this question. Some beginner portrait photographers are fine with the basic kit zoom lens that came with their camera. Others want to try something higher quality.

We still have a few weeks to go before winter gives way to spring, and the date of March 20 means different things to different photographers depending upon where they live. But whenever buds start blooming and bugs start buzzing, it’s time to start thinking about macro photography.

Each year, we take a look at the data and rentals we were able to provide for our customer base and use it to get some perspective on where the industry might be heading. Certainly, this year was a different one, with the pandemic putting many stops to the industry and the jobs available – but we still were able to rent out thousands of piece of gear each month, to help other create their vision. While much of the event photography space was stopped in its wak

When Sigma decided to extend its esteemed Contemporary line of broad-spectrum lenses to include a full-frame 100-400mm long-range telephoto zoom, they handed their optical engineers a tough assignment: come up with a really long 4x zoom that delivers outstanding imaging performance and enhanced shooting flexibility in a compact, well-balanced, lightweight package optimized for handheld shooting. In other words, they wanted a lens that would expand the long tele zoom market by appealing to travelers, nature, wildlife, and street photographers, hikers, sports shooters and others daunted by the prospect of toting and hefting a ponderous telephoto zoom lens. 

Tamron this morning announced the launch of the new Tamron 17-70mm F/2.8 Di III-A VC RXD (Model B070), a zoom lens for Sony E-mount APS-C mirrorless cameras. The new Tamron 17-70mm F/2.8 Di III-A lens is slated to go on sale on January 14, 2021 for $799. (Due to the current global health crisis, the release date or product supply schedule could change, Tamron noted.)