Pro Techniques

In my workshops I often get asked, "How do you find digital clients?" I think there is a myth surrounding the word "digital." Photography clients are not really "digital" as a category to target in your marketing. Clients are hiring you to create images and, if it is commercial work, buying the use of those images. If it is consumer, wedding...

As photo businesses go, David Alan Wolters (www.DavidAlanWolters.com) started out as many of our readers--a 12-year-old kid with a camera trying to find a place for himself in the world. Again, like many of us, Wolters went on to work on the high school yearbook as a photographer. Raised in the small town of Spring...

There's something about a good black and white image that makes it jump off the page. It should be simple, direct, and hit you right between the eyes. It stands on its own. It doesn't even need color to make it stand out. It has a full range of tones from a true, deep black all the way to a clear white...with detail throughout.

What kind of...

"With the alternative processes, you can see someone's hand at work. It's a very personal way of creating a photograph."

Most of us are finding more of everything thanks to digital imaging technology, but for some photographers, the essentials are getting scarce. Jill Enfield, for example, for whom it's not a question of cameras--she uses...

There's one lens that's part of my 35mm/digital SLR system that I have used longest, continuously now for about 40 years. It is a homemade single-element soft-focus lens inspired by the Rodenstock Imagon lens for large format cameras. There are more images in my library of photographs made with this lens than any other. But why in this modern, high-tech world of...

The difference is not always skill. Success as a pro shooter takes talent, but, as Rosanne Pennella says, "there are many excellent photographers who cannot make a name for themselves because they cannot figure out how to market themselves and project mastery of their careers."

Eleven years ago Rosanne was an attorney whose first love was not the law.

My favorite scene in the film Lawrence of Arabia is when Peter O'Toole, as Lawrence, looks out onto the desert landscape and watches a rider riding slowly toward him. It turns out to be Omar Sharif but the encounter is made more dramatic by the widescreen format.

There are a lot of ways to make panoramic images, including cropping standard...