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Canon has just unveiled a massive zoom lens for cinema cameras. Called the CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens, Canon is hailing it as the “world’s largest 4K ultra-telephoto zoom lens” for large-format, single-sensor cinema cameras. With a built-in, 1.5x extender, the focal length of the new lens translates to 75-1500mm.

Canon U.S.A., Inc.announced the addition of a third service support center to be located at the Company’s Canon Virginia Incorporated (CVI) facility in Newport News, VA supporting the Canon Professional Services (CPS) program. In April of this year, Canon extended its CPS membership to qualifying videographers, cinematographers and filmmakers and the overwhelming response received from these new markets has prompted the need for a third CPS support center. The expansion of the CPS program is designed to extend Canon’s support assistance to these professionals with fast service, equipment evaluation loans, and a range of other benefits.

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In the market for a new Canon lens? Now could be a good time to buy. Canon announced yesterday it has slashed the prices on 33 of its high-end EF L series lenses.

Canon U.S.A., Inc. has introduced two new Tilt-Shift lenses, the TS-E 24mm f/3.5L II and the TS-E 17mm f/4L. These two new L series lenses expand the company’s extensive lens line-up of TS-E lenses giving photographers creative control over perspective and depth of field in their images. Both the TS-E 24mm f/3.5L II and the TS-E 17mm f/4L are specialty lenses ideal for landscape and architectural photography and are compatible with all Canon EOS system single lens reflex cameras. The TS-E 24mm f/3.5L II, a replacement for Canon’s TS-E 24mm f/3.5L introduced in 1991, has significantly improved operability with low distortion when photographing buildings, consistent image quality throughout the image and reduced chromatic aberration when shooting at ultra-wide angles. The TS-E 17mm f/4L is the world’s shortest focal length Tilt-Shift lens with full-frame 35mm coverage.

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Canon U.S.A., Inc.'s EOS Rebel series of digital single lens reflex cameras
have now redefined the gateway prowess and "pro-ness" of the DSLR
category with the introduction of the line's new leader, the 12.2-megapixel
EOS Rebel XSi camera. Incorporating a number of high-end functions and technology
found in Canon's professional SLR models, the EOS Rebel XSi camera boasts
an improved autofocus sensor, enhanced 14-bit A/D conversion, an advanced Live
View function, and the proprietary DIGIC III image processor. When paired with
any of the more than 60 compatible Canon EF and EF-S lenses, including optically
image stabilized EF-S lenses like the EF-S18-55mm f/3.5-5.6 IS -- now included
in the EOS Rebel XSi kit -- or the new EF-S55-250mm f/4-5.6 IS, the EOS
Rebel XSi DSLR delivers images that will delight and inspire family and friends
at an entry level price tag.

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Canon compiled ultimate gear lists for five categories of content creators, and they make a compelling 3-minute read. While Canon calls them "kits," they're actually detailed recommendations with logical rationale for each ingredient.