Photo How To

The print completes the creative circle you began inscribing when you first viewed the image and snapped the shutter. The beauty of black and white printmaking is that you can share that vision through interpretive techniques that include expressive use of tonality, artful contrast and exposure control. Yes, digital images can be viewed on a screen and shared through the Internet to a worldwide audience. But nothing quite matches the intimate beauty of a carefully produced print, one that can be hung on a wall in your home or a gallery.

Given that the physical and perceptual experience of making a photograph is shaped by technology, and that technology is also embedded in the resulting images, one of the chief and perhaps most profound changes in how we make an image has been the changes in focusing—and recently autofocusing—technology. There’s a reason that the documentary photojournalism of Lewis W. Hine (shot with a ponderous 5x7 view camera or a 4x5 Graflex SLR) has a qualitatively different feel from that of Alfred Eisenstaedt or Henri Cartier-Bresson (shot with pocket-sized 35mm rangefinder cameras). It’s not only framing—it’s responsiveness, spontaneity, and, perhaps, repose, that underlies what these image-makers showed us.

As image resolution keeps getting bigger and better, photographers are challenged storing their images. One cost-effective solution that’s gaining in popularity and offers good protection is a Network-Attached Storage (NAS) server. However, they are a relatively unfamiliar option for most photographers who aren’t IT-oriented, so we thought it would be a good idea to get guidance on them from an expert.—Editor

The camera Michael carries might be his Leica M6, loaded with either Ilford XP-2 or Kodak BW400CN chromogenic film and fitted with either a 35mm f/2 or 50mm f/2 Summicron lens; or his Fuji X10 point-and-shoot with its zoom lens set for the equivalent of 50mm; or his Nikon D200 or D700 with the manual 50mm f/1.4 Nikkor lens he got with his F3 back when he was in college.

A powerful portfolio involves so much more than just a strong grasp of the technical aspects of photography—it’s a complex mix of style, techniques, and intriguing ideas. Many photographers struggle to achieve a high-impact portfolio, feeling that they lack the creative spark to invigorate them and move their work forward.

As technology changes so do methods of presentation. In this article I set out to discover what type of portfolio photographers have found work best and, from the buyer’s perspective, what type or types they prefer. As I conducted the interviews among art directors, photo reps, and photographers it all began to boil down to this: how do you get your work seen by potential clients and how do you craft an effective portfolio that makes sense to them and represents your craft and passion?