News

If a picture is worth 1,000 words, a how-to video must be as good as a book,
especially if it compresses the knowledge contained in a 45-minute lecture into
a concise, well-focused, viewer-friendly 4-minute format you can download to
your iPod or computer and view again and again. That's the exciting concept
behind the incisive, entertaining, and informative new podcasts posted in the
Tamron Pro Learning Center at www.tamron.com.

...

One look at the specs of this new Tamron zoom and you'll understand why
it's immediately attractive to anyone carrying around a digital SLR in
their day bag. Weighing in at around 15 oz and measuring just under 3x3.2",
the lens is quite the marvel of size for what it delivers in focal length and
aperture options. Indeed, if someone told me that a constant aperture, 17mm
wide lens would be this size a few years back I'd have thought they had
lost their optical marbles. To be fair, however, that 17mm is not really a 17mm
in 35mm equivalent, thus practical terms, and I wonder why lenses like this
are still labeled that way. This lens is only for APS-C sensors, which means
it has the "35mm equivalent" of a 27mm wide angle view and 80mm
tele.

...

TAP is proud to announce Packaging Solutions, everything the photographer needs to make a lasting impression. TAP launches two new box lines in 7 colors with coordinating tissue and ribbon. Choose from Earthenware, 1pc clam shell boxes in buff, slate and bark or Tonal Trends, 2 piece slide boxes in lilac, sky, citrus and moss. Both lines are available in a variety of sizes.

...

Depending on your photographic interests, depth of field—the range of distances over which your lens will be sharp—can affect you in either propitious or problematic ways. If you’re trying to isolate one face in a group, a shallow depth of field is just what you need. If you’re hoping to capture the drama of a racehorse beating down the track in your direction, then shallow depth of field can turn much of the equine into a befuddling brown blur, no matter how high your shutter speed.

Shooting color used to be simple: you just dialed in your white balance and fired away. Excepting the rare cases where the colors had to be spot on (such as in fashion photography), this straightforward approach was close enough for most types of photography.