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PhotoShelter Inc., an online destination where more than 30,000 professional and amateur photographers find tools and opportunities for selling their work, today announced that it will participate as a technology sponsor for the New York Photo Awards, the official awards of the New York Photo Festival. Honoring talented photographers from all over the world whose work breaks new ground visually, intellectually and aesthetically, the New York Photo Awards is a celebration of outstanding achievements in the world of contemporary photography. As part of PhotoShelter's sponsorship of the event, the PhotoShelter Personal Archive will be used to store each photographer's images, distribute galleries to jury members, support the process of filtering and the ultimate selection of winning images. The Personal Archive is PhotoShelter's solution that allows photographers to archive, organize, distribute and sell their images online with powerful tools including slideshows, lightboxes, ecommerce capabilities, and website customization.

The awards ceremony will take place on May 16, 2008, in the St. Ann's Theater space in DUMBO, Brooklyn and will feature guest speakers and the presentation of awards to sixteen category winners and thirty-two honorable mentions. The winners will be selected by the New York Photo Festival jury, which includes PhotoShelter Director of Photography Meagan Ziegler-Haynes among several distinguished photo industry veterans. Winners will be publicly recognized before an audience of peers and industry luminaries.

Founded by Daniel Power and Frank Evers, and a joint initiative of powerHouse Books and VII Photo Agency, the New York Photo Festival will be the first international-level photography festival based in the U.S. For the inaugural edition of this annual event, to be held May 14 through18, 2008, a group of internationally respected curators have been selected to deliver their personal vision of the newest and most important trends in contemporary photography. These curators include Magnum photographer Martin Parr, The New York Times Magazine picture editor Kathy Ryan, Lesley A. Martin of the Aperture Foundation, and Tim Barber of tinyvices.com. In addition to the curated pavilions, the Festival will offer visitors an extensive range of activities that will generate dialogue and buzz among all the communities of photo professionals, amateurs, students and aficionados of art and culture, including seminars, portfolio reviews, slide shows, book signings, photographic workshops, live performances and events and a gallery row. More info about the event can be found at www.nyphotofestival.com.

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