Jim Zuckerman

I photograph natural subjects without manipulation when possible, but there are many instances when it is necessary to control a situation to show a subject in an artistic and beautiful light. Indeed, many times it is necessary to manage a subject specifically to make it look natural in the photo. Technical and practical issues are often present that make it virtually impossible to take the kinds of pictures we really want to take and that we can see with our eyes.

A word that is often associated with wide angle lenses is “distortion.” It is true that wide angles distort what we see, but that’s not necessarily bad. In fact, it can work to our advantage. Photographers who like to capture what they see—or as close to it as possible—shy away from wide angle lens particularly those that are extreme—say wider than 20mm. This is especially true for portraiture, where exaggerated and distorted faces and bodies may not go over very well with the subject. However, as an artist you should have all the tools and techniques at your disposal to create dynamic images, and I would like to suggest that if you have not explored the creative potential for shooting people with wide angle lenses, it’s time you try it.

Photographers love telephoto lenses. We can’t always get close to the subjects we want to shoot, and a telephoto lens allows us to fill a significant part of the frame with them. That makes a picture with a lot of visual impact. Virtually all subjects are dramatized by the use of a telephoto—wildlife, children, sports, nature, architectural design, flowers, and more.

Monochromatic color themes have been around since the inception of photography. Toning black and white prints with a sepia toner was begun at a time when photographers could only dream of color. The noxious fumes made the darkroom work memorable, to say the least. With digital technology, we can get the same look of a toned print. When I first started learning Photoshop, I translated my knowledge of the darkroom into the digital world. In other words, I learned how to create in the computer the same effects that I had been creating in the darkroom.