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DL Byron Posted: Aug 04, 2016 0 comments

The Sony Cyber-shot RX10 III has an impressive 25x built-in lens that’s equivalent to 24–600mm lens in the 35mm format. The Zeiss Vario-Sonnar super zoom lens in the Sony RX10 III also features a surprisingly fast aperture range of f/2.4 to f/4. (Offering an f/4 aperture at the 600mm telephoto end in a “bridge” camera has definitely turned quite a few photographers’ heads toward this “serious” superzoom model.)

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DL Byron Posted: Jul 11, 2016 0 comments

“Date your cameras and marry your lenses,” a Sony staffer professed after I arrived in San Diego last week for the unveiling of two new lenses; the 50mm f/1.4 ZA prime and 70-200mm f/2.8 GM zoom. Our select group of journalists were repeatedly told, “Do not leak this launch.” Considering the leaks of cameras introductions from their competitors this summer, the firm request was understandable and we obliged.