Jordan Matter

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Jordan Matter  |  May 03, 2016  |  0 comments

A good friend once told me, “When you’re doing something, you’re not doing something else.” This Yogi Berra-ism is actually great advice. When considering a photo project, think about its commercial potential. You can spend a year photographing the slime left by snails at night, but does anyone want to see that? More importantly in this increasingly web-focused world, will they share it in their social media feeds?

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