News

Lensbabies, LLC has introduced its new Lensbaby Creative Aperture Kit for use
with the Lensbaby 3G and Lensbaby 2.0 Single Lens-Reflex (SLR) lenses. Each
Lensbaby Creative Aperture Kit contains one star shaped aperture disk, one heart
shaped aperture disk, and five blank disks. Photographers can fashion the blank
disks into their own custom shaped apertures using a shaped paper punch (which
can be found in craft stores) or a sharp knife.

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Lensbabies, LLC has introduced today the new medium format version of its 3rd
generation selective focus lens, Lensbaby 3G. The medium format version of this
award-winning lens expands the Lensbaby product family's capabilities
for the first time into the medium format realm of photography.

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Eastman Kodak Company has announced the latest additions to its line of consumer
digital cameras, including the Kodak Easyshare Z712 IS and Z885 Zoom Digital Cameras,
with high ISO and image stabilization for taking great action pictures in any
lighting conditions.



The Kodak Easyshare Z712 IS Zoom Digital Camera combines a 12X optical zoom lens
(36-432 mm equivalent Schneider-Kreuznach Variogon) with optical image stabilization,
delivering superior performance to aspiring photographers. The 7.1 megapixel camera
is said to deliver best-in-class click-to-capture performance (0.26 sec.) with
superb picture quality at an affordable price, making it a solid alternative to
digital SLRs. Available in April, the Kodak Easyshare Z712 IS Zoom Digital Camera
will retail for US $299.95 (MSRP).



The Kodak Easyshare Z885 Zoom Digital Camera boasts a 5X optical zoom lens and
8.1 megapixel resolution. When combined with high ISO (up to 8000), it tackles
low-light environments and action situations with ease. The fast AF 5X optical
zoom lens (36-180 mm equivalent) combined with 10 automatic smart scene modes
makes it easy to get stunning shots every time. Available in May, the Kodak Easyshare
Z885 Zoom Digital Camera will retail for US $199.95 (MSRP).



Two additional digital cameras are announced today, including the Kodak Easyshare
C613 Zoom Digital Camera with 6.2 megapixel resolution and 3X optical zoom lens
in a compact and stylish body; and the Kodak Easyshare C763 Zoom Digital Camera
with 7 megapixel resolution and 3X optical zoom at a truly affordable price point.
Available in April, the Kodak Easyshare C613 Zoom Digital Camera will retail for
US $119.95 and the Kodak Easyshare C763 will retail for US $179.95 (MSRP).

Nikon has introduced the new D40x digital SLR camera. The D40x maintains the
same compact size, portability and ease-of-use as its already successful sister
camera, the D40, and adds features like higher 10.2 megapixel resolution, faster
continuous shooting capability and wider ISO sensitivity.

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Adobe Systems
Incorporated (Nasdaq:ADBE) has announced that it will expand its digital imaging
product
line, offering two editions of Adobe Photoshop CS3. In addition to
the highly anticipated Photoshop CS3 software for designers and
professional photographers, Adobe will also deliver Photoshop CS3
Extended, a completely new edition of Photoshop which allows cross-media
creative professionals to stretch the limits of digital imaging.
Photoshop CS3 Extended includes everything in Photoshop CS3 plus a new
set of capabilities for integration of 3-D and motion graphics, image
measurement and analysis. Photoshop CS3 Extended also simplifies the
workflow for professionals in architecture, engineering, medical and
science.

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Lexar has announced today that the company has further increased the capacity
of its widely popular Platinum II flash memory card line-up by introducing a Platinum
II 4GB CompactFlash (CF) card and Platinum II 2GB and 4GB Memory Stick PRO Duo
flash cards.



Customers purchasing the new Platinum II 4GB CompactFlash card -- or other
select CompactFlash and Secure Digital (SD) cards within the Platinum II family
-- can also download free of charge a comprehensive software suite that includes
the full version of Image Rescue 3, the recently introduced edition of the company's
award-winning image recovery software, now featuring an easy-to-use redesigned
user interface. Also included is Corel® Snapfire Plus SE, an ideal application
for users who want to entertain friends and family with stored still images and
video. In addition, customers can download free of charge Lexar Backup n Sync
powered by Sharpcast, a simple-to-use application for automatically backing up
cherished images and syncing them across multiple devices and the web.



The Lexar Platinum II flash memory card line-up includes CompactFlash cards in
capacities of 1GB, 2GB, and 4GB, Secure Digital (SD) cards in capacities of 1GB
and 2GB, and a 4GB Secure Digital High Capacity (SDHC) card, announced earlier
this year, each of which includes the comprehensive software suite. The Platinum
II flash memory card line-up also includes Memory Stick PRO Duo cards in capacities
of 512MB, 1GB, 2GB, and 4GB.



Lexar 4GB Platinum II CompactFlash and Lexar 2GB and 4GB Memory Stick PRO Duo
cards will be available in late March.



www.lexar.com
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Microsoft Corp. has formally announced HD Photo, a new file format for end-to-end
digital photography that offers higher image quality, greater preservation of
data, and advanced features for today's digital-imaging applications.



This new, next-generation digital image format is said to offer the best solution
for digital image editing and storage and unlocks the potential for digital
photography on devices, applications and services. Microsoft also announced
that it intends to standardize the technology and will be submitting HD Photo
to an appropriate standards organization shortly.



HD Photo offers compression with up to twice the efficiency of JPEG, with fewer
damaging artifacts, resulting in higher-quality images that are one-half the
file size. In addition, HD Photo offers increased image fidelity, preserving
the entire original image content and enabling higher-quality exposure and color
adjustments in the image. This new format offers the ability to decode only
the information needed for any resolution or region, or the option to manipulate
the image as compressed data.



In addition, HD Photo offers both lossless and lossy image compression, and
can retain the full dynamic range and color gamut data from a camera's
sensor. Also, because making adjustments to common color balance and exposure
settings won't discard or truncate data as other common bitmap formats
typically do, it's easier to "undo" those changes at a later
time. As a result, significantly smaller files can be created while still retaining
optimum picture quality.



Microsoft also announced the beta release of a set of HD Photo plug-ins for
Adobe Photoshop software, developed with the help of Adobe Systems Inc. These
plug-ins enable users to both read and write HD Photo files from within Adobe
Photoshop software, and include support for high dynamic range pixel formats.
The plug-ins support both the CS3 and CS2 versions of Adobe Photoshop software,
and will be available for Windows Vista and Windows XP, as well as Mac OS X
(Universal Binary). A beta version of the Windows plug-in is available today
for download at the Microsoft Download Center at http://www.microsoft.com/downloads.
Microsoft expects to release finished plug-ins, which will be free of charge,
in approximately 60 days.



The HD Photo Device Porting Kit is also available for download at the Microsoft
Download Center, allowing manufacturers to add HD Photo support in devices and
to other platforms.



HD Photo is natively supported in Windows Vista by a Windows Imaging Component
(WIC) codec, and can be similarly supported in Windows XP and Windows Server
2003 through a free WIC download. HD Photo is also included in Microsoft .NET
Framework 3.0. With support on popular platforms such as Windows XP, Windows
Vista and Mac OS X, HD Photo will allow consumers to easily view, edit and share
images without conversion or special applications. The format also allows for
flexible metadata handling and supports industry-standard metadata formats.



www.microsoft.com

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