News

Panasonic and Leica Camera have announced that they have launched the development of a new Leica D large-diameter telephoto zoom lens, specifically designed for Panasonic's first digital SLR camera, the LUMIX DMC-L1 and other Four Thirds System compatible digital SLR cameras. The new LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ lens will also feature Panasonic's MEGA O.I.S. (Optical Image Stabilizer) and become the first Leica D lens with range up to 300mm*.

The new large-diameter 10.7x telephoto zoom lens, which meets Leica's stringent quality and performance standards will be just as light and compact as the previously released LEICA D VARIO-ELMARIT 14-50mm/ F2.8-3.5 ASPH. MEGA O.I.S. lens, but provide a considerably longer telephoto range as a result of incorporating four aspherical lenses in the unit. The aspherical lenses and an ED (extra-low dispersion) lens will also improve optical performance of the lens by minimizing distortion, even at the 28mm wide end.

Panasonic's MEGA O.I.S. also allows for slower shutter speed use and the ability to detect and correct hand-shake accurately using Panasonic's Venus Engine LSI, which will be incorporated into the lens. Additionally when the lens is mounted on the LUMIX DMC-L1, or the LEICA DIGILUX 3, photographers will be able to use the aperture ring provided and enjoy easy, intuitive shooting. This combination of an extended 28-300mm shooting range, Mega O.I.S., and an aperture ring for intuitive control makes the new lens perfect for capturing clear, beautiful, expressive images when shooting a wide variety of subjects and in a host of conditions.

The LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH. / MEGA O.I.S. lens will be available in March for $999.95.

www.panasonic.com/pressroom.