News

WD introduced the WD Nomad rugged case (photos), a durable case designed to protect My Passport portable hard drives from drops as high as seven feet, moisture and spills and other mishaps associated with active, on-the-go lifestyles, such as those of outdoor photographers, adventurers and other road warriors.

Sony’s new α NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor.

Offered in a range of stylish colors, the NEX-C3 brings the promise of DSLR-quality photography to the millions of consumers looking to take professional-looking photos without the size and bulk of traditional DSLR cameras.

The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Reducing the size of its internal circuitry visibly shrinks the camera’s size and achieves a body weight of just 225g (approximately 8 ounces) – nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.

Light, compact and easy to use, Sony’s new 35 (SLT-A35) interchangeable lens camera brings pro-style shooting speeds and diverse creative options to photographers of all abilities.

Building on the acclaimed 33 and 55 models, the 35 camera with Sony’s Translucent Mirror Technology allows responsive, accurate continuous autofocus - whether shooting high-speed still photos or recording full HD movies.

Gary Fong, Inc. (www.garyfonginc.com) launched an addition to its popular lineup of Puffer Pop-Up Flash Diffusers with the introduction of the Micro Four Thirds PufferTM. Designed for the growing segment of popular micro four thirds, mirrorless interchangeable lens cameras (ILC), including the Olympus PEN Series and the Lumix GF Series, the Micro Four Thirds Puffer is specifically designed to eliminate shadows and deliver professional-style diffused lighting even from these over-powered pop-up flashes. The Micro Four Thirds Puffer's compact size makes it ideal for travel and its universal capability make it ideal for portraits, group shots, or any scene that requires fill flash.

Colonnade arch systems from wedding and event product developer Meese Orbitron Dunne Co., La Mirada, Calif. (www.propdecor.com), are available in a choice of contemporary curved, straight and traditional angled styles to coordinate with a wide range of wedding décor and event themes. Ideal for rental managers, wedding planners, photographers, banquet managers and other event professionals, the three different arch styles are placed atop the company’s modern oval, Graeco-Roman, and smooth Tuscan style colonnade arch systems respectively to offer additional creative options in décor setup and decorating.

Lexar Media announced the new Lexar® Professional USB 3.0 Dual-Slot Reader, a high-performance card reader that enables professional and advanced amateur photographers and videographers to maximize their workflow with blazing-fast transfer speeds. The reader leverages SuperSpeed USB (USB 3.0) technology to deliver high-speed performance that supports the latest CompactFlash® (CF) UDMA, Secure Digital Extended Capacity™ (SDXC)**, and SD Ultra High Speed-I (UHS-I) memory cards. The versatile reader is also backwards compatible with standard CF, SD™, and Secure Digital High Capacity™ (SDHC) memory cards and USB 2.0 host devices. For additional information about the Lexar Professional USB 3.0 Dual-Slot Reader, visit www.lexar.com.