Business Trends

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Business Trends
Business Trends
The Business Side Of New Technology
Maria Piscopo  |  Aug 01, 1999  | 

Today's photographers
often find their greatest business challenge is keeping up with new
technology. How do you keep track of new digital equipment and software?
How do you know what is right for you?
...

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Business Trends
Business Trends
Designing Effective Promotion Pieces
Maria Piscopo  |  Jul 01, 1999  | 

There are many different ways to approach the design and production of promotional materials.

First you'll need "primary" promotional material. These visual pieces are used most often for sending ahead to get an...

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Business Trends
Business Trends
Getting Ready For The Year 2000
Maria Piscopo  |  Jun 01, 1999  | 

June is always a good time
to reevaluate the state of your business. What have you done for self-promotion
so far this year? What are your goals and plans for the new millennium?
A new look at your 1999 marketing planis...

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Business Trends
Business Trends
Marketing Your Wedding Photography
Maria Piscopo  |  Mar 01, 1999  | 

In last month's column
I addressed the marketing of "personal vision" for the commercial
photographer. I made the point that the marketing must be broadcast
to the great number of commercial clientswho...

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Business Trends
Business Trends: Marketing Your Personal Work
Maria Piscopo  |  Feb 01, 1999  | 

Many photographers seem to
have a fine art side to their work. Sometimes it is a beautiful black
and white style of shooting. Sometimes the style is in the subject of
the image such as landscapes or nature.Photographers...

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Business Trends
Business Trends
Stock Photography--Year 2000
Maria Piscopo  |  Jan 01, 1999  | 

As most professional photographers
have discovered, the business of stock photography has changed. It is
not just the photos left over from an assignment. It is not just old
photos sitting in a file drawer. It is apower...

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