Pro Techniques

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Jay McCabe  |  Mar 01, 2006  | 

The personal project always finds you. It's never the other way around. We can't remember a pro shooter ever saying anything along the lines of, "I went looking for a labor of love." Maybe it's a subject you've been doing for years and suddenly realize how much you enjoy doing it. Or maybe you decide it's time to bring it to a wider...

Jay McCabe  |  Mar 01, 2007  | 

"I built my name and reputation on safety and doing things legally, with permission."

 

Location is everything, and Peter B. Kaplan built his career on getting to places others couldn't...or wouldn't. Although there are images taken from blimps, balloons, and helicopters, the majority of his photographs are taken from rooftops, scaffolds, antenna...

Jay McCabe  |  Jan 01, 2005  | 

"Another photographer will say, `I don't know anything about figure skating,' and I'll tell him, `Well, here's what's going to happen; here's what to watch for.'"

Funny how things work out sometimes.

Dave Black majored in commercial graphics design and studio drawing at Southern Illinois...

Jay McCabe  |  Jan 01, 2006  | 

"With the alternative processes, you can see someone's hand at work. It's a very personal way of creating a photograph."

Most of us are finding more of everything thanks to digital imaging technology, but for some photographers, the essentials are getting scarce. Jill Enfield, for example, for whom it's not a question of cameras--she uses...

Jay McCabe  |  Nov 01, 2004  | 

Detained

Best known for her images of global health issues, photojournalist Karen Kasmauski often finds herself in the world's hot zones, but she says the work she does isn't dangerous...until it is. One moment you're fine; the next, there's trouble, and you never saw it coming. "It's always...

Jay McCabe  |  Nov 01, 2005  | 

The difference is not always skill. Success as a pro shooter takes talent, but, as Rosanne Pennella says, "there are many excellent photographers who cannot make a name for themselves because they cannot figure out how to market themselves and project mastery of their careers."

Eleven years ago Rosanne was an attorney whose first love was not the law.

Barry Tanenbaum  |  Mar 08, 2016  | 

Some years ago Steve Simon took a leave from his job as a newspaper photographer in his native Canada and headed south across the border on a self-assigned project. “I’d loved photography since I was a kid in Montreal, roaming the streets, inspired by Cartier-Bresson,” Simon says, “but I’d been working 10 years at the newspaper, doing the same things again and again. I was looking for a way to get the inspiration back, to explore the power of what photography can be.”

Jack Neubart  |  Jul 08, 2014  |  First Published: Jun 01, 2014  | 

“I don’t have a favorite location. I just like the challenge of where I go and what I’m presented with on any given assignment,” advertising photographer Brian Bailey declares. One assignment lasting 10 days took Bailey to the Galapagos Islands, for a sunglasses company. But many assignments involve anything but sun-drenched conditions. In fact, the road to this point was a rocky one—of sorts…

Jack Neubart  |  Mar 17, 2014  |  First Published: Feb 01, 2014  | 

You can’t simply walk into an Operating Room (OR) and insinuate yourself into the scene. There are rules, there are boundaries. Greg Shapps knows them well. Still, he manages to produce telling images that convey the client’s message without blatantly advertising any product or service. The methodology involves a complete 180 from the way he approaches his small product photography, where the message is unmistakably to buy a specific product. His healthcare imagery is nuanced, often depicting healthcare givers and receivers alike. Specific products are not necessarily the focus. It’s more about what a product, service, or institution can do for the individual.

Jack Neubart  |  Jul 18, 2011  |  First Published: Jun 01, 2011  | 
Chicago-based food photographer Jeff Kauck (www.jeffkauckphotography.com) developed his artistic eye through years of training as a watercolorist. While attending Central Academy of Commercial Art, in Cincinnati, where he also studied advertising, “I picked up my father’s camera—a twin-lens Rolleiflex—and really enjoyed playing with it. And to help support myself through art school, I did a lot of color printing for a wedding photographer.” But he soon realized that his time and talent were better spent on photography than painting. And Cincinnati proved to be the perfect location for a start-up food studio, since it was the home of Procter & Gamble, which became his first client, and a major one at that. But a larger market—Chicago—beckoned to him after 18 years, so he made the move and hasn’t looked back.
Jack Neubart  |  May 30, 2014  |  First Published: Apr 01, 2014  | 

Architectural photography normally involves shooting exteriors and interiors, ranging from residential to corporate and industrial. Hospitality photography moves in a different direction. John Bellenis explains: “I would define hospitality photography as shooting hotels, resorts, cruise lines, spas, and destinations. It’s a niche market that encompasses a range of photographic disciplines: architectural exteriors, interiors, lifestyle, food, and travel. I enjoy it because it keeps things fresh and the demands are varied photographically.

Jack Neubart  |  May 24, 2012  |  First Published: Apr 01, 2012  | 

“I fell into shooting the healthcare industry quite by accident,” recalls Montclair, New Jersey-based photographer John Emerson (www.johnemersonphotography.com). He’d met an art director who hired him to photograph the staff at a research lab, for Rutgers University—which remains a client some 20 years later. That was the proverbial foot in the door. Aside from that, Emerson continues to pursue his other passion: environmental portraiture of celebrities, athletes, and politicians.

Jack Neubart  |  Sep 02, 2014  | 

Some photographers develop a trademark style over time. Markku Lahdesmaki had a feel for what he was doing early on. Shooting tongue-in-cheek came naturally, as did making his subjects feel comfortable with his vision for the shot. And clients loved it, enough so that they beckoned him to return to his native Finland from England, where he was living and working with his wife.

Jack Neubart  |  Nov 05, 2013  |  First Published: Oct 01, 2013  | 

When it comes to portraiture, celebrities are like everyone else, except that for editorial shoots your time with them is very limited. “I’ve literally had as little as 3 minutes and as much as 20 minutes with an individual,” Los Angeles-based photographer Michael Becker observes.

Jack Neubart  |  Aug 03, 2012  |  First Published: Jun 01, 2012  | 

“My dad won a Nikon FM at a company-sponsored event when I was 12, and, the moment he handed the camera over to me, it was love at first sight,” Nels Akerlund recalls. Six months later, he’d built a darkroom in his basement and that love affair with photography has not abated. It carried him through the Rochester Institute of Technology, an internship with a White House photographer in the Reagan administration, and assignments for the National Geographic Society, The New York Times, and photo shoots worldwide. He shares this passion with his wife Anna, who is also his business partner and fellow shooter. Aside from weddings, Akerlund shoots architecture, food, small products, and of course portraits in his studio and on location. He and his wife operate a spacious, two-story, 2000-square-foot studio behind their home in Rockford, Illinois.

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