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Canon just took the wraps off of a very cool new camera: the PowerShot G3 X, which boasts a 25x optical lens with image stabilization and a one-inch, 20.2-megapixel CMOS sensor. For those keeping score at home that means this relatively compact camera has a zoom lens equivalent to 24-600mm with an aperture range of f/2.8-f/5.6.

Canon announced some new photo goodies this morning: the PowerShot SX730 Compact Camera with a 40x zoom (24-960mm equivalent), and the Canon EF-S 35mm f/2.8 Macro IS STM lens, which has built-in Macro Lites on the sides of the lens.

Canon has just unveiled a massive zoom lens for cinema cameras. Called the CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens, Canon is hailing it as the “world’s largest 4K ultra-telephoto zoom lens” for large-format, single-sensor cinema cameras. With a built-in, 1.5x extender, the focal length of the new lens translates to 75-1500mm.

Canon U.S.A., Inc.announced the addition of a third service support center to be located at the Company’s Canon Virginia Incorporated (CVI) facility in Newport News, VA supporting the Canon Professional Services (CPS) program. In April of this year, Canon extended its CPS membership to qualifying videographers, cinematographers and filmmakers and the overwhelming response received from these new markets has prompted the need for a third CPS support center. The expansion of the CPS program is designed to extend Canon’s support assistance to these professionals with fast service, equipment evaluation loans, and a range of other benefits.

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In the market for a new Canon lens? Now could be a good time to buy. Canon announced yesterday it has slashed the prices on 33 of its high-end EF L series lenses.

Canon U.S.A., Inc. has introduced two new Tilt-Shift lenses, the TS-E 24mm f/3.5L II and the TS-E 17mm f/4L. These two new L series lenses expand the company’s extensive lens line-up of TS-E lenses giving photographers creative control over perspective and depth of field in their images. Both the TS-E 24mm f/3.5L II and the TS-E 17mm f/4L are specialty lenses ideal for landscape and architectural photography and are compatible with all Canon EOS system single lens reflex cameras. The TS-E 24mm f/3.5L II, a replacement for Canon’s TS-E 24mm f/3.5L introduced in 1991, has significantly improved operability with low distortion when photographing buildings, consistent image quality throughout the image and reduced chromatic aberration when shooting at ultra-wide angles. The TS-E 17mm f/4L is the world’s shortest focal length Tilt-Shift lens with full-frame 35mm coverage.

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