Pro Techniques

I learned photography in the film days, and when the huge change to digital came along, I changed not only my gear but the way I see. I used to have to see in terms of very specific criteria of what would work within the ISO range of my film and what the film could record in terms of light and shadow. Low ISOs meant I couldn’t get enough depth of field, or a tripod was needed, or I had to light something because there wasn’t enough information in pictures that had incredible shadow detail. High ISOs often meant an unacceptable level of grain and bad color rendition. As a result I passed up a lot of situations that got my attention but were beyond the capability of my film to capture.

Does using social media as a marketing tool work for photographers? That’s what we aimed to find out by interviewing five photographers who have successfully used this particular marketing technique in very specific ways. Unlike advertising and direct mail, where you send out your material and wait for a response, and sales calls, which are more time-consuming, social media is a unique technique that can breed success, but only when properly and fully utilized. Many thanks to our photographers for taking the time and attention to share their thoughts and experiences (websites at end of column): Liz Cowie, Clark Dever, David Alan Kogut, Brad Mangin, and Chuck St. John.

For almost a year I planned for the 22-day trip I took this past January to photograph among the indigenous people of Ethiopia. I did a lot of research so I’d know what to expect and how to deal with everything from the customs of the country to the weather and the traveling conditions. Also, I’d have a driver and a guide, and along the way I’d pick up local guides who’d know the ins and outs of specific villages, tribes, and dialects.

One of my favorite books as a child was Eric in the Land of the Insects, written by the Dutch author Godfried Bomans. In this humorous fantasy, 9-year-old Eric enters the landscape painting that hangs on his wall and discovers a world of man-sized wasps, bees, butterflies, and other insects that are stunningly similar to the world of humans. Once photography became a part of my life my world was populated with grasshoppers, spiders, snails, flies, dragonflies, and butterflies—Eric’s world.

Photographing couples is an art form that should not be underestimated. Finding the right way to get two people, no matter how wellthey know each other, to pose and stay in a position worth shooting can be extremely difficult. Success requires the right combination of clear communication and dexterous shooting ability. That’s why it is so crucial for portrait and wedding photographers to follow a clear system in order to have time to both shoot classically-posed shots and fun, candid photos.

After a grueling three-day walk, an elderly farmer, hobbling with the aid of two gnarly walking sticks, finally arrived at the hospital in Ometepec. The long distance and oppressive Mexican heat were not his only obstacles—the insidious cataracts that were slowly robbing him of his vision made his trek a precarious journey. A young mother, who had been sightless for several years, gave birth to a child. She had nursed her, raised her, and loved her, without ever seeing her face.

Having worked with Steve in the past, and knowing him for many years, we are always pleased to feature his photography and writing. Recently a new book of his came across our desk (ISBN: 978-1-4547-0327-3, published by Pixiq, www.pixiq.com, 272 pages, $29.95) and we are happy to offer an excerpt of just a few pages of the tip and technique filled volume here. This is one book where Steve’s personality, experience, and expertise certainly comes through in each and every well-illustrated page.—Editor