Book Review: ROY G. BIV, An Exceedingly Surprising Book About Color

Every child delights at the sight and knows that the rainbow has a name. At a young age we are all taught to call it Roy G. Biv, a catchy title crafted from the first letter of each color it contains and it is also the perfect title for this interesting little book. Our environment (both natural and made-made) is simply alive with a constant riot of color and because each shade has a subtle influence on our appearance or an effect on our mood, we named them and gave them a distinct meaning.

We have mastered the almost magical power of color and used it for our own means for centuries. Duplicating nature’s pallet with chemicals and even creating a few shade of our own. This book explores nearly every aspect of our relationship with color starting with a history of dyes and pigments to a course on color theory. Author Jude Stewart expertly dismantles the rainbow to provide the reader with a comprehensive look at the (some what odd) meanings we attach to colors. Indigo is the color of royalty, gray is exhaustion and orange is virtue and so on. Where did these notions come from? What do they mean? These, and many other, questions are asked and answered in the pages of ROY G. BIV: An Exceedingly Surprising Book About Color.


ROY G. BIV: An Exceedingly Surprising Book About Color; by Jude Stewart; Bloomsbury; $22 (ISBN: 978-1-60819-613-5)


More info on the book here.

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