Fujifilm Intros Compact XF10 Camera with APS-C Sensor, 18.5mm F2.8 Lens & Bluetooth

Fujifilm just introduced a new compact camera, which it hopes can compete with the onslaught of smartphone cameras. Called the Fujifilm XF10, the pocket-sized, lightweight (just under 10 ounces) camera has a Fujinon 18.5mm F2.8 fixed lens.

Unlike smartphones, which use tiny sensors, the Fujifilm XF10 is fitted with a 24.2MP APSC-C sensor similar to what you’d find in some entry-level DSLRs. You can also shoot both 4K movies and full HD video with the XF10.

The new Fujifilm XF10 is the first X Series camera to offer the new “SQUARE MODE,” which allows users to switch to a 1:1 format with a flick of the touchscreen, Fujifilm North America said today in a press announcement. The company says the 1:1 format has become popular on social media, allowing the camera to be suited for the Instagram generation.

The Fujifilm XF10 will go on sale in August 2018 for $499.95 (USD) and $649.99 (CAD). It will come in Black or Champagne Gold colors, Fujifilm said.

Here are the Fujifilm XF10 compact camera's key specs and features:

  • 24.2MP APS-C CMOS sensor
  • 3.0-inch (approximately 1,040K-dot) color LCD touchscreen, aspect ratio 3:2
  • Standard output sensitivity of ISO200 – ISO12800
  • Extended output sensitivity of ISO100 – ISO51200
  • Bluetooth version 4.1 low energy technology
  • New “SQUARE MODE” for 1:1 format
  • 4K 3840 x 2160 15P, continuous recording up to approx. 30 min.
  • Full HD 1920 x 1080 59.94P / 50P / 24P / 23.98P, continuous recording up to approx. 30 min.
  • HD 1280 x 720 59.94P / 50P / 24P / 23.98P, continuous recording up to approx. 30 min.
  • High Speed Movie 1280 x 720 1.6x / 2x / 3.3x / 4x