Hernan Rodriguez

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You Don't Need Photoshop!: Why Photographers Should Focus on Getting Their Shots Right in Camera
Hernan Rodriguez  |  Nov 19, 2019

Coming from an advertising and design background has trained me to shoot with the objective of the final print in mind. The agency I once worked for lived by the mantra, “garbage in garbage out."

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8 Tips on How to Take Powerful Portraits with Prime Lenses
Hernan Rodriguez  |  Sep 14, 2018

My approach to taking portraits is simple: I want to capture natural, relatable images, where I'm able to catch every individual's true essence and true identity. For me, prime lenses are the ideal type of lens for this type of photography.

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