George Schaub

There are many ways to share images these days, from social networks to clouds to full-fledged e-commerce platforms. For some, simple online albuming will do, but for others it can become an involving project that puts your images on the Internet in a very engaging way. It’s not only in the personalization of the look and feel of the wrapper around your image content that can separate your site from the crowd. It’s also the ability to work cross-platform, include an e-commerce component, and allow for a “translator” that can make your site accessible to folks and even clients around the world that can add to its attractiveness and functionality.

Tonality does not exist in a vacuum; the tones form a visual impression in terms of both their intrinsic value and their relationship to one another. The context in which they relate is called contrast, simply the difference and relationship between the light and dark values in the scene. Contrast determines the “look” of the image, and has a profound effect upon visual effects.

A tilt-shift lens can be thought of as a flexible visual tool in the many ways it allows you to image the world. Unlike a standard lens, even a zoom, with a set point of view enforced by stance, elevation, focal length, and, within certain limits, depth of field, the tilt-shift lens opens visual doors a “fixed” lens will not. By tilting the lens within the mount you can enhance or greatly diminish depth of field beyond the “normal” abilities of the focal length and aperture setting. By shifting the lens you can “fix” perspective distortion or exaggerate it for “trick” effects.

This photo was made in Raw file format, then enhanced using a Raw processor. Doing so allowed me to get exactly the color, contrast, and richness I wanted. Shooting in Raw is what allowed me to get the most quality out of the image file later.