Maria Piscopo

Business Trends
Business Trends
Going Pro–Portrait Style; Added Value As A Marketing Tool
Maria Piscopo  |  Nov 01, 2005

It is everyone's dream: leave the "day job" and get paid for what you enjoy doing. Due to the depth and breadth of the market, portraits are a particularly good area to start (or expand!) your photography business. Portraits are needed both in the consumer and commercial client markets. They can't be easily replaced with a generic stock photo. In this...

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Business Trends
Business Trends
Lighting His Way To Success; An Interview With Tony Corbell
Maria Piscopo  |  Oct 01, 2005

Tony Corbell (www.corbellproductions.com) was one of the first photographers I worked alongside when I started speaking on the photo lecture circuit. When I saw the "lighting" theme for this issue, I knew he would be the one to talk to about business today. Corbell's October appearance at the...

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Business Trends
Business Trends
Working Digitally– The Business Side; Pro Advice From Hermann + Starke
Maria Piscopo  |  Sep 01, 2005

Herrmann + Starke (www.HSstudio.com) began working digitally in 1994 and by '97 stopped shooting film entirely. They have specialized in producing still life and lifestyle photography for advertising and have won many awards for their work. They also give seminars at programs such as Photo Pro Expo, the HOW Design...

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Business Trends
Business Trends: Working With Your Partner – Profit Or Peril?
Maria Piscopo  |  Aug 01, 2005

Running a photography business is stressful to start with, but add the emotional connection between partners or spouses and you have the potential for greatness or tragedy. So, how do you successfully work with your spouse or life-partner? How do you decide to divide up the daily business duties and responsibilities? For those who are successful, what advice can they offer to...

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Business Trends
Your Portfolio – The Client’s Perspective; How Your Images Look From The Other Side Of The Desk
Maria Piscopo  |  Jul 01, 2005

The highest goal of presenting your portfolio is to move yourself from the big pool of "unknown" photographers to the pool of "known" photographers clients are likely to hire. To do this, help the clients hire you! Don't just passively show your portfolio. Find out what your prospective clients do and what they are looking for and present that...

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Business Trends
Business Trends
Build A Better Website; The Hottest Promotional Tool Today
Maria Piscopo  |  Jun 01, 2005

Photography is a business of relationships, and your website is often the first contact you have with potential clients. Your website must make a prospective client feel comfortable and ease the anxiety that many clients might experience when considering a different photographer. For some thoughts on building this better website we interviewed Michael Costuros, Founder/Director of...

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Business Trends
Marketing Your Travel Photography; An Interview With Donna Poehner, Editor Of The Photographer’s Market
Maria Piscopo  |  May 01, 2005  |  First Published: Apr 01, 2005

Donna Poehner has a unique perspective to offer on the subject of travel photography. As an editor and writer, she has worked for F+W Publications for the past 11 years. In 1999, she became editor of the widely read sourcebook Photographer's Market (www.writersdigest.com). In that time, Poehner has learned a lot...

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Marketing Portraits With Personal Style
Maria Piscopo  |  Apr 01, 2005

All Photos © 2004, Marilyn Sholin, All Rights Reserved

I first met portrait photographer Marilyn Sholin when both of us were teaching classes at the Golden Gate School. Impressed by her wonderful images, we talked about business every chance we could that week. I was quite surprised to learn that Sholin was working with a rep, usually a business relationship reserved...

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Business Trends
The Digital State Of Stock Photography; Will Digital Replace Film As The Image Medium Of Choice?
Maria Piscopo  |  Mar 01, 2005

To answer some current technical questions on the digital aspects of the business side of stock photography, we talked to three industry veterans: Rohn Engh of PhotoSource International (www.photosource.com), Rick Rappaport, owner of Rick Rappaport Photography (http://www.rickrappaport.com"...

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Business Trends
Business Trends
Setting The Right Price; Rules Of The Negotiation Road
Maria Piscopo  |  Feb 01, 2005  |  First Published: Feb 04, 2005

Whether you have been in business two years or 20, it can still be discomforting and difficult to discuss pricing if you don't know what to say and when to say it. Getting paid what you want is all about what you do and say at the beginning of a client relationship. It is very hard to try and change later. To get paid what you want you will need a clear and concrete...

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