Maria Piscopo

Business Trends
Stay The Course; Find Your Own Style...And Clients For Your Style Will Come To You
Maria Piscopo  |  Nov 01, 2007

With such a strong balance of business and photographic skills, Bill Bachmann is the successful author of five books, his two newest books being Images of Woman and Send Me Anywhere. He is also a best-selling stock photographer.

Bachmann was destined from childhood to be a photographer; his mother was a photographer and writer and gave him a Brownie...

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Business Trends
Use Your Website As A Marketing Tool; An Interview With Veteran Shooter Gil Smith
Maria Piscopo  |  Oct 01, 2007

A 27-year photo veteran, Gil Smith (www.gilsmith.com) is an internationally-recognized advertising photographer specializing in high-action automotive and sports-industry images. Smith is currently one of Canon U.S.A., Inc.'s prestigious "Explorers of Light," a small group of professionals chosen to push the...

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Business Trends
A Marketing Survey Of Photo Buyers; How They Hire: What They Consider When They Buy
Maria Piscopo  |  Sep 01, 2007

You know what you would like to do as a photographer--everything! But for your own marketing purposes, "everything" covers too wide a range of subjects. Clients of photographic services are really only interested in what they need. There are no clients who hire for "everything." With that in mind we asked a variety of clients what they look for when...

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Business Trends
How To Grow Your Wedding Business; Pros Share Their Winning Strategies
Maria Piscopo  |  Aug 01, 2007

When you fly commercial airlines these days, they always seem to make a point to say, "We know you have a choice in airlines, thank you for choosing us!" There are a lot of wedding photographers for prospective clients to choose from, but then again there is lots of business to go around. With the low-end wedding market taken over by "Cousin Jerry" with his...

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Business Trends
Project Management For Photographers; Organization Means More Than Filing Photos
Maria Piscopo  |  Jun 01, 2007

Twenty years ago, business software for photographers was limited. The move from paper to software was a big and risky leap of faith. We talked with a number of photographers to get their take on how, and if, software holds the key.

Geoff Manasse (www.manasse.com): I'm the sort of software user...

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Pro Techniques
Privacy Rights And Copyrights; What Photographers Need To Know
Maria Piscopo  |  May 01, 2007

The legal issues of privacy rights and copyrights in photography are usually not covered thoroughly enough in photo schools. Many professionals don't take the time to learn the law. This often leads to confusion and chaos when photographers start selling their work. Whether you are part-time or full-time, amateur or pro, one of the most important legal issues you will...

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Business Trends
Fix Your Marketing Mix; The ABCs Of Growing Your Business
Maria Piscopo  |  Apr 01, 2007

Your "marketing mix" is your plan for the variety of ways to keep your name and your work in front of prospective clients, and to help grow your business. Most photographers will do an ad, promo piece, or mailing now and then. These contacts are good but you need all these marketing tools in a "mix" that will tie them together to get the best results.

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Business Trends
The New Portfolio Book; A Fresh Way To Make A Powerful Presentation
Maria Piscopo  |  Mar 01, 2007

Just as you thought everything is swinging to online promotion, a new type of printed portfolio book has finally broken through and onto the scene. The printing of an actual "coffee-table" book as a portfolio uses the latest technology as a business tool for you to market your services. Presenting prospective clients with a beautifully bound and printed book makes a...

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Business Trends
Working With Fine Art Reps; Keys To Getting The Most Out Of Your Relationship
Maria Piscopo  |  Feb 01, 2007

As a way of building their business, photographers often ask me about working with a rep. As an art/photo rep, I deal with the commercial clients for the "talent" I represent. Being this rep means handling the selling, pricing, negotiating, and scheduling while the photographer concentrates on the creative aspects of the assignment. Most photographers are asking me...

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Business Trends
Update That Website—Now!
Maria Piscopo  |  Jan 01, 2007

Tips To Make Your Site A More Powerful Marketing Tool
The marketing and business aspects of websites is an ongoing process. Unfortunately, many photographers fall behind in keeping their websites up-to-date with new images, cleaner navigation, search engine optimization, and getting clients to respond to the site. It may be due to the purchasing aspect...

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