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Back in the days when 35mm cameras were king, photographers typically chose film to suit the situation at hand; perhaps Kodachome 25 or Velvia 50 for landscapes with vivid colors, and something like Kodak Portra 400 for portraits when a less punchy look was desired.

One of the most powerful yet frequently overlooked menu options in even the most basic digital camera enables photographers to select a white balance setting that matches the color temperature of the scene being photographed.

A thorough understanding of the ins and outs of White Balance is essential if you want to create photos with accurate colors, regardless of the type of images you shoot. And according to professional photographer Chris Parker, "there are three things pros know about White Balance that are rarely taught."

Many inexperienced photographers make a simple mistake than can compromise the quality of their photos, and that’s thinking of a camera’s metering-mode options as a set-it-and-forget-it feature. If you’re guilty of this common error, the video below is for you.

If you don’t own one already, you can get $200 off this 45.7MP full frame monster today through several retailers including Adorama and Amazon.

All modern cameras offer a variety of metering modes, like Evaluative, Spot, and Average, and some photographers make a huge mistake by thinking that the option they choose is a set-it-and-forget-it decision. In fact, the mode that works best in one situation may spell doom in another.

Adobe Systems Incorporated has an update to the free Photoshop Camera Raw plug-in
now available for immediate download on Adobe.com. The Camera Raw 4.1 update includes
improved noise reduction and sharpening tools and raw file support for 13 additional
camera models and camera backs. This update also builds on the raw file support
integrated in the Photoshop family of products.