Get a Second Opinion on Your Work: Asking Colleagues To Judge Your Photos Can Reap Rewards
According to a photo industry writer I know, I do something that’s a bit unusual: I freely admit that sometimes I’m too close to my own photographs to judge them objectively, and because of that, I ask for help.
Each year I submit images to the Society of American Travel Writers’ photo competition, and to help me choose those images I have a group of photo editors, picture buyers, and professional photographers to whom I send a link to what I consider the strongest photos from my recent work. I ask them to choose from an online gallery of up to 50 photographs the 20 images they consider the strongest of the strong. I don’t ask for comments, just their one- to five-star ratings.
From my evaluation of their choices, I’ll compile the photos for the portfolio and individual image sections of the competition. I’ve been doing this for about 10 years, during which I’ve twice been awarded SATW’s Travel Photographer of the Year honor, and have picked up several portfolio and individual image awards as well.
You might call this method market research, as I’m trying to get a feel for what the SATW judges will react to. My group is, in effect, a stand-in for the contest’s judges. I shoot tens of thousands of photos each year, and my throwaway rate is quite low: maybe 5 percent. I feel all the photos I keep are salable, but for the SATW contest, I need to narrow down the submissions.
While it’s very easy for me to tell another photographer what his strongest images are, I want some help when judging my own. I know I can overrate some photos because they’re personal favorites, or because I’m identifying them with the pleasant experience of being in the location where they were made. Or perhaps they were difficult images to get, and because I was able to overcome the problems, I’m overly partial to them. The images the group members choose fall into three categories: those that do better than I expected; those that do not do as well as I thought they would; and those that I rate very high and the group agrees.
Essentially what I’m looking for is an emotional response—I’m asking the group to help me nail down the “Wow!” images. I’ve learned that the group members’ perceptions of my work often differ from my own, and ultimately their choices not only guide me to contest submissions, they also influence my future planning and shooting, and they help me grow as a photographer. It’s all good information, and I’ve found there’s a correlation between what the group likes and what ends up selling well as stock images.
My method might be worth considering if you enter contests from time to time, or present images at a photo club or a local organization. It will take a bit of effort and, of course, the cooperation of people whose opinions you respect, but I can tell you from experience that there’s a great growth benefit in learning how your images are perceived by others.
A selection of Blaine Harrington’s travel images, award-winning and otherwise, can be viewed at his website, www.blaineharrington.com. Information about his 2015 African photo safaris can be found by scrolling down the homepage to “…learn more about Blaine…”
- Log in or register to post comments