Press Release

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2013 WPPI Registration and Room Discounts
Press Release  |  Dec 17, 2012
Get ready to "learn, live and love" photography at WPPI 2013, the nation's leading conference & expo for wedding and portrait photographers. Find inspiration from top photographers, gain knowledge and ideas from educational seminars, and discover and compare new products and services at the expo. There are over 100 seminars, from lighting and posing to marketing and beyond. There's a class tailored to your photographic needs.
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Transcend’s Wi-Fi SD Memory Card
Press Release  |  Dec 17, 2012

Transcend Information, Inc. announced the release of its new Wi-Fi SD memory card that instantly adds wireless capability to an SDHC-compatible digital camera. With the Wi-Fi SD card and the exclusive Wi-Fi SD App, users can take advantage of the high resolution of their digital camera and the versatility of their smartphone or tablet to easily share beautifully shot photos to the world as soon as they are taken.

The Wi-Fi SD card operates in two modes: Direct Share or Internet Mode. Ideal for use on outdoor photo shoots and vacations, Direct Share Mode is automatically activated as soon as the camera is powered on, allowing peer-to-peer connections between camera and mobile device in any location. Thanks to the convenient Wi-Fi SD App, users can quickly switch to Internet Mode, which allows the Wi-Fi SD card to connect to a nearby Internet hotspot or even use the personal hotspot feature of smartphones and tablets. When connected via Internet Mode, users can browse and download photos from the Wi-Fi SD card and instantly email to friends or upload to their social network profile.

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Sinar lanTec
Press Release  |  Dec 14, 2012
Produced in Switzerland by Swiss Engineers, the Sinar lanTec camera features controls for image management that are integrated into the camera. The camera movements can be used with the entire range of dedicated Sinaron Digital CEF lenses. The shift range is set effortlessly up to 20mm left and right – and this effectively increases the virtual area of your CCD making new image aspect ratios in the process for larger, more detailed files.
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Portrait Professional v11 Launched
Press Release  |  Dec 13, 2012
Portrait Professional 11 is said to now incorporates the industry’s most accurate face and feature detector making the software incredibly fast and easy to use while giving the photographer unparalleled creative control.
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Olympus F1.8 Micro Four Thirds Lens
Press Release  |  Dec 12, 2012
Olympus adds to the Micro Four Thirds family of lenses with the release of the M.ZUIKO DIGITAL 17mm f1.8 lens (34mm in 35mm equivalent), a bright, wide-angle, single-focal-length lens ideal for snapshot street shooting, landscape photography or capturing subjects in challenging low-light environments. This high quality, compact lens features a stunning metal body and a Snapshot Focus mechanism for pan focusing with a distance indicator.
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Profoto Introduces New RFi Softboxes
Press Release  |  Dec 11, 2012
These easy-to-use RFi Softboxes are available in 12 different sizes and four models: rectangular, square, octagonal and strip. In addition, users will not need to worry about what strobes they are using as the new speedring adaptors make the RFi Softboxes compatible with no less than 26 different flash brands.
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Canon Intros Two Pro Lenses
Press Release  |  Dec 10, 2012
Canon U.S.A., Inc.announced two new additions to the Company’s EF lens family, the new EF 24-70mm f/4L IS USM and EF 35mm f/2 IS USM lenses. Each of these two lenses features unique optical attributes for a variety of situations. The new EF 24-70mm f/4L IS USM has macro shooting capabilities at the telephoto end and the EF 35mm f/2 IS USM adds Canon’s proprietary Image Stabilization (IS) to this popular prime lens focal length.
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Flex Lens Shade
Press Release  |  Dec 07, 2012
The Flex Lens Shade is a flexible lens shade that can be easily attached to any lens to block unwanted light from the lens. This large (7 x 11"/17.78 x 27.94 cm) lens shade attaches to a lens or lens hood using the included touch-tab strap, and can be bent into whatever shape you need to prevent lens flare--the shade keeps the shape you bend it into.
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enlight photo's ioShutter for Nikon
Press Release  |  Dec 06, 2012
Founder of enlight photo, James Madelin, launches ioShutter for Nikon, a simple-to-use and versatile shutter release accessory for SLRs, ioShutter connects your iPhone, iPod touch or iPad direct to your SLR. The ioShutter app then offers extensive shutter control features. ioShutter makes pin-sharp long exposures, stunning light trails, timelapse sequences and more easy for amateur and pro photographers alike. ioShutter even includes ShakeToTake movement and ClapToSnap sound triggers.
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SeaLife Fisheye Wide Angle Lens
Press Release  |  Dec 05, 2012
Since the initial announcement of its introduction in July, underwater photographers have eagerly awaited the arrival of SeaLife’s widest angle and most advanced external lens to date. The wait is over. The SeaLife Fisheye Wide Angle Lens is now shipping to SeaLife dealers.
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