News

Advances in today's imaging sensors have
relinquished the need for excessive power
output in today’s strobes,but the need for
professional quality remains. With reductions in
size and weight each power pack still maintains
the same color temperature and flash
consistency as our previous packs and can now recycle faster than ever before.

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A new clip-on LCD monitor from Sony gives DSLR camera owners a bigger, better view of their footage while shooting HD video.

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White House Custom Colour announced the expansion of its product offering with the launch of Backdrops by WHCC, a line of contemporary, wrinkle-free printed photography backdrops for portrait photographers. Unlike traditional hand-painted muslin backdrops, White House Custom Colour backdrops are printed directly onto wrinkle-free 100% polyester fabric, which allows for easy transport and storing.

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The PROFILUX PLUS 800 completes the TIPA Award 2010 winning (named Best Flash System 2010) PROFILUX
PLUS system and replaces the PROFILUX PLUS 600. It delivers 200 W/S more energy, features
8 instead of 7 f-stops, and can be remotely controlled with the new Trigger Happy
radio trigger just like any other PROFILUX PLUS unit.

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The Sunbounce Grip Head GH-2522 will replace both the discontinued GRIP-HEAD "THE PRO" and "THE BIG". The GRIP-HEAD ENTERPRISE comes with several new and outstanding features. The two tunnel clamps are differently sized, and perfectly match both the tube sizes SUNBOUNCE uses. The GRIP-HEAD ENTERPRISE can be used with any SUNBOUNCE frame except the Sun Scrim 20 x 20. The GRIP-HEAD ENTERPRISE is perfectly developed for the Sunbounce System and is a super strong high quality aluminum product. Its two clamps are twice as long compared to the GRIP-HEAD PRO or BIG and allow an even better grip of the frame, yet the GRIP-HEAD ENTERPRISE weighs 135 grams less than the GRIP-HEAD BIG.

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Nikon Inc. unveiled three new high power super-zoom COOLPIX digital cameras, including the new COOLPIX P500 with a 36x zoom, the longest zoom ever integrated into a COOLPIX camera. The new COOLPIX P500 is a full-featured compact camera complete with an expansive 36x zoom, while the new COOLPIX S9100 packs an 18x zoom in a sleek body ideal for traveling light. Rounding out the lineup, the new COOLPIX L120 combines a powerful 21x zoom with easy-to-use features for the ultimate family camera.

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FUJIFILM North America Corporation announced the U.S. debut of its FinePix X100 premium digital camera which will begin shipping in March. The FinePix X100 is a high precision digital compact camera that combines modern technology with a traditional camera design to deliver the ultimate in image quality. Featuring an APS-C CMOS sensor (12.3 megapixel), a FUJINON 23mm Single Focal Length Fixed F2 lens, a 2.8” LCD 460K, and the world’s first Hybrid Viewfinder, the FinePix X100 captures exceptionally high quality images.

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