News

Adorama is proud to introduce the “Q” series of innovative new Flashpoint light
modifiers for portable flash. The Flashpoint “Q” flash accessories transform a shoe
mount flash into a studio-like strobe.

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Samsung Electronics America, Inc announced the Samsung NX10 with a 14.6 MP APS-C size CMOS sensor and 3.0” AMOLED screen. Users can also record in HD movies. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed. The company’s latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF.

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Brightscreeen USA has announced a new recently patented product "Ideal Crop Lines" which displays a crop area to compose images through the camera viewfinder, and or the LCD display for gallery wrap prints, dye cut wallets and all other size prints. When composing images within this display area any size prints can be created including square if used "loosely".

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Nik Software announced a new free daily webinar series set on introducing the company’s digital
photographic tools to current customers as well as those who have not yet purchased any Nik
Software products. Available now, these daily webinars are held three times a day, Monday
through Friday. Pre-registration for the webinars can be found at www.niksoftware.com/daily.

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Olympus has unveiled the STYLUS TOUGH-3000, a shockproof, waterproof and
freezeproof compact camera designed to capture all of life’s adventures from the extreme
to the everyday.

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SanDisk Corporation (NASDAQ: SNDK) announced that it has begun shipping the 64 gigabyte (GB)1 SanDisk Ultra SDXC card, the company’s highest capacity SD card ever. With its 64GB capacity, up to 15MB/sec read speed2 and Class 4 speed rating, the new card is ideal for capturing and storing massive 1080p High-Definition video files and then transferring them quickly to a computer.

SDXC cards are based on the new SD 3.0 specification, which makes it possible to manufacture cards with storage capacity up to 2 terabytes (TB)3. The SDXC card’s exFAT file structure helps consumers record long-duration HD videos. The 64GB SanDisk Ultra SDXC card can store more than eight hours of such video with recording speed of 9 Mbps (HD standard).

“SDXC is the successor to the popular SDHC card format,” said Susan Park, director, retail product marketing, SanDisk. “The 64GB SanDisk Ultra SDXC card delivers the speed and capacity consumers need for extended HD video recording and improved rapid shooting of still images. The card is an ideal complement for recently-announced SDXC-compatible cameras and camcorders.”

Because the SD 3.0 specification was recently released, only a handful of devices may be immediately available that support SDXC cards. However, the pace of new camera model introduction supporting the SDXC format is accelerating. Canon announced at CES that all of its new VIXIA camcorder models and PowerShot cameras are compatible with SDXC cards. Widespread adoption of SDXC is expected to occur across a range of consumer electronic products including HDTVs, Blu-ray recorders/players, camcorders, cameras, mobile phones, navigation systems and computers. SanDisk ImageMate memory card readers are compatible with SDXC cards if the connected PC uses an operating system that supports exFAT.

The 64GB SanDisk Ultra SDXC card comes with a lifetime limited warranty. The card is available immediately at www.sandisk.com via the U.S. e-commerce site with a price of $349.99, and will be available at SanDisk locations around the world soon after.

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