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Industry Perspective

You Can Have an Impact on Future Lens Products

by Ron Leach

Regular readers of this column know that we frequently turn to InfoTrends, the Weymouth, MA research and consulting firm, when we need reliable statistics on trends within the photo industry. Now you have an opportunity to influence future products by participating in a new InfoTrends survey on the interchangeable lens market by going to this link: http://survey.infotrends.com/dslr2010_sb.htm.

The InfoTrends "Consumer Digital SLRs and Other Interchangeable Lens Cameras Study" will take an in-depth look at the unique attitudes, behaviors, and purchasing-decision drivers of lens buyers in the U.S. By participating in the study you can let digital camera vendors and lens manufacturers know what you'd like to see in future products, and state your preferences for innovations in digital imaging services and software.

The DSLR market has been growing steadily and recent InfoTrends' forecasts anticipate a continued increase in unit shipments over the next five years. Expectations are that competitively priced models will encourage compact camera owners to upgrade to an SLR with the versatility offered by interchangeable lenses, portable flash units and other system accessories. At the same time, InfoTrends' data suggests that new categories of interchangeable lens cameras, such as the micro four-thirds /mirrorless hybrid models, will have an impact in 2010 among mainsteam consumers as well and early adopters and hobbyists.

By participating in this study you will assist camera designers and manufacturers in their ongoing quest to identify and respond to the needs and desires of current and potential customers. So please take a few moments to complete the survey, state your preferences, and help sustain the vibrant state of innovation in the buoyant digital camera market.

To thank you for your help with this important study, a $25 Amazon.com gift certificate will be sent to 50 respondents randomly chosen, and all respondents will be entered into a drawing for $500.