News

FUJIFILM North America Corporation announced a new addition to its S-Series line – The FinePix S2800HD. Sporting a 14-MegaPixel 1/2.3” CCD, a powerful Fujinon 18x Wide-Angle optical zoom (28mm-504mm equivalent) and an extra large 3.0” High-Contrast LCD and electronic viewfinder, the FinePix S2800HD is perfect for advanced amateur photographers who want an affordable, step-up digital camera that will still fit in the palm of their hand.

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Panasonic announced the new LUMIX DMC-FZ100, a top-of-the-line model in the popular FZ-Series of LUMIX digital cameras with a newly developed LEICA DC VARIO-ELMARIT lens that features a powerful 24x optical zoom. As the company’s first hybrid compact digital camera with a MOS sensor, the LUMIX FZ100 can record full 1080 High Definition (HD) video – giving consumers a powerful hybrid that can shoot video and still photos with ease and professional-like quality.

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Despite a difficult economy, all major players will be on stage at Photokina and present the entire spectrum of products and services in the areas of modern image technology and image applications for consumers and professionals. The event's organizers — Koelnmesse and the Photographic Industry Association — estimate that over 1,300 exhibitors from around 50 countries will present their products and services in Cologne to more than 150,000 attendees from around the world.

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To celebrate the company's 60 years of optical innovation and excellence, Tamron USA has announced an unprecedented promotional program.

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Manfrotto School of Xcellence, a free resource for anyone who wants to learn more about photography, is proud to announce a free webinar titled “Sports Photography: Understanding Motion and Emotion,” which will take place on Thursday, September 9 from 2:00 p.m. to 3:00 p.m. EDT. The host, Sports Illustrated Staff Photographer Bill Frakes, will explore how action and feature images are made during actual games from little league tilts to the Super Bowl.

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Schneider Optics introduces the Schneider Digital Center Filter, a plug-in for Adobe Photoshop designed to correct the natural reduction in brightness at the edge of an image which occurs when using wide-angle lenses.

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