News

Sony has established a new brand name for its digital single lens reflex (D-SLR)
cameras that will be launched worldwide this summer. Meaning "beginning"
and "essential," the symbol ? (pronounced alpha) will be used. Under
this sub-brand, Sony will produce a complete camera system of accessories and
lenses.



The Sony Alpha system of cameras, lenses and accessories are said to integrate
advanced electromechanical technologies that are key to D-SLR performance, the
versatility of the well-established Maxxum lens mount system, and Sony's
renown in imaging devices and technologies. These include CCD and CMOS imaging
sensors, as well as other image processing technologies, in addition to overall
product miniaturization. People who have already made investments in many of
Konica-Minolta's lenses and accessories will be able to take full advantage
of Sony's new D-SLR cameras.



Sony is already handling support and repair service for existing Konica-Minolta
digital and film cameras, as well as related lenses and accessories in the U.S.
A dedicated call center and strong levels of web support have been established
for these customers.

There is more information available about the new sub-brand at www.sony.com/dslr.
Sony camera and related product support for Konica Minolta customers is also
being offered at www.support.sony.com/EN/KM/service.html.

...

Sony’s new α NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor.

Offered in a range of stylish colors, the NEX-C3 brings the promise of DSLR-quality photography to the millions of consumers looking to take professional-looking photos without the size and bulk of traditional DSLR cameras.

The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Reducing the size of its internal circuitry visibly shrinks the camera’s size and achieves a body weight of just 225g (approximately 8 ounces) – nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.

The Sony A9 was one of our favorite cameras of the past few years and now it just got better thanks to a free new firmware update from Sony.

The Sony Cyber-shot RX10 III has an impressive 25x built-in lens that’s equivalent to 24–600mm lens in the 35mm format. The Zeiss Vario-Sonnar super zoom lens in the Sony RX10 III also features a surprisingly fast aperture range of f/2.4 to f/4. (Offering an f/4 aperture at the 600mm telephoto end in a “bridge” camera has definitely turned quite a few photographers’ heads toward this “serious” superzoom model.)

Sony’s Cyber-shot DSC-RX100 VII ($1298), to give it its full name, is the latest in the company’s series of pocketable premium fixed lens cameras. The Sony RX100 VII is the follow-up to what has become a long line of Sony RX100 cameras, preceded by the RX100 VI, the RX100 V, the RX100 IV and so on.

It’s Thanksgiving week which means photo manufacturers have, as usual, jumped the gun by offering early Black Friday deals. First up is Sony, which is offering instant savings on several of its best-selling photo products including three popular mirrorless cameras and a lens.