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Sooner or later in the evolution of every photographer, a time will come when creating personal style becomes a top priority. After all, we all want our images to be readily recognizable so they grab attention by standing out from the crowd.

 “What is a LUT?” you ask. In technical terms, LUT is an acronym for “Look-Up Table”—a precise mathematical means of modifying RGB image values by changing hue, saturation and brightness of a photo to create a specific look. In basic parlance, a LUT is nothing more than a bunch of adjustment layers compacted into a single file that you can save and use with most editing programs available.

Most photographers use their images in a variety of ways. We post them to the Internet, share them on social media sites, print them for friends and family, and deliver hi-res files to clients. The task of outputting images for various purposes is time-consuming—unless you create custom presets as explained in the video below.

In a move that is sure to spark outrage amongst nature and wildlife photographers, the U.S. Forest Service wants photographers to pay for a $1,500 permit if they plan to shoot images on Federally-owned wilderness areas. Permits would be required even if you’re shooting images or video with a smartphone.

Schneider Optic’s renowned Classic Soft, HD Classic Soft, Black Frost, and Hollywood Black Magic diffusion filters are now available in popular round sizes specifically for today’s leading SLR, digital SLR and DV cameras.

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Schneider Optics has introduced a new tilt-shift prime lens created to cover the full-frame sensors of digital SLR cameras. Featuring a wide 28mm focal length, the Schneider-Kreuznach PC-TS Super-Angulon 4.5 / 28 HM Aspheric lens offers users an image circle of 72mm, making it ideal for landscape, architectural and industrial photography.

Schneider Optics introduced the PC-Super-Angulon 28mm f/2.8 wide-angle lens with Perspective Control for 35mm film and digital SLR cameras. This superior quality optic offers creative control normally achievable only with a view camera.

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