News

Olympus has announced its new super-telephoto Zuiko Digital ED 70-300mm (f4.0-f5.6) lens. The lens' allows users to get up-close (38 inches / 0.96 meters) to subjects when taking macro shots. It is compatible with all E-System and Four-Thirds system cameras. Zuiko Digital Specific Lenses each house their own CPU and offer the user the ability to upgrade the firmware as new technology becomes available. The ability to upgrade firmware is said to establish optimal communication between the lens and the camera body, enabling better compensation for common distortions such as "shading" (darkening of the edges of an image that may sometimes occur in photographs) or "barrel distortion" (the bowing of vertical lines).

The Zuiko Digital 70-300mm lens uses advanced optical designs and the highest quality optical glass, including 3 ED glass elements, to provide rich color and crisp, clear photographs. All Zuiko lenses are lead-free, utilizing titanium within the optical design. The Zuiko Digital ED 70-300mm Super-telephoto Lens will be available in September 2007. Estimated street price will be $399.99

http://www.olympusamerica.com.