Olympus EVOLT E-510 Digital SLR

Olympus has unveiled its EVOLT E-510, a 10 MP portable digital SLR (single lens reflex) camera. The E-510 features a Live View LCD to provide users with the freedom to choose how they compose their shots, using either the LCD or the optical viewfinder on the back of the camera. The Olympus Live View LCD empowers users to easily compose their subjects live on the LCD before the shot has been taken.

The E-510's 2.5-inch LCD display with approximately 230,000 pixels includes HyperCrystal technology, which is said to offer many times the contrast of conventional LCD monitors, and enables images to be beautifully displayed in vivid color -- both in preview and playback. The HyperCrystal LCD also provides a wide viewing angle, which ensures images can be composed from even the most obscure angles. The larger LCD makes viewing icons and text on the camera's menu a squint-free process.

The E-510 employs Mechanical Image Stabilization, which compensates for camera movement. This new technology complements Digital Image Stabilization, which compensates for a moving subject. Combined, Mechanical Image Stabilization and Digital Image Stabilization provide a powerful solution, ensuring blur-free photos even in active shooting situations where photographers may encounter camera shake or a moving subject.

Olympus' Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor, and captures the debris on a special adhesive membrane every time you turn on the camera.

Olympus' enhanced TruePic III Image Processor is said to produce crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III also lowers image noise by one step to reduce noise in images shot at higher ISO settings, enabling great results in low-light situations.

The E-510 outfit includes a compact, Zuiko Digital ED 14 -- 42 mm f3.5 -- f5.6 Lens (equivalent to 28mm -- 84mm in 35mm photography). Its 3x ED Glass zoom lens weighs just 7.5 ounces, offering users an extremely dynamic, portable everyday-use zoom. Close-ups as near as 9.84 inches (0.25 m) are possible throughout the zoom range.

The E-510 two-lens outfit adds the Zuiko Digital ED 40-150mm f4.0-5.6 (80-300mm equivalent) Lens, which provides users with greater telephoto power for far-away shots in a compact size. This telephoto lens is smaller than many standard zoom lens at 2.6 inch diameter x 2.8 inch length and a weight of 8.8 ounces. It also has great close focusing abilities, and is able to capture a subject up-close from a distance of 31.5 inches (.8m).

All E-Series cameras support the Four Thirds Standard whereby Olympus and various other manufacturers produce high-quality Four Thirds-compliant lenses and accessories that are specifically designed for digital SLR image capture. Because the E-510 is part of the Olympus E-System, it is compatible with a large and growing range of Olympus E-System accessories to further enhance personal shooting styles and applications. This includes the full line-up of Zuiko Digital Specific lenses and flashes.

While the E-510 includes a full range of manual control options to customize creativity, it also has 28 shooting modes designed to provide the ideal settings for a variety of shooting situations automatically. These include Digital Image Stabilization, Night Scene, Fireworks, Beach and Snow, and Candle Light to name a few, as well as an xD Panorama mode (for use with Olympus xD-Picture Cards). Users also benefit from special color modes and the possibility to apply a variety of Black & White filters.

Accepting both CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the camera provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

The Olympus EVOLT E-510 Digital SLR will be available in June 2007. It includes: EVOLT E-510 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLM-1), Li-Ion Battery Charger (BCM-2), Shoulder Strap, OLYMPUS Master Software CD-ROM, Manuals, Warranty card.

US Pricing / Product Configurations
EVOLT E-510 Body Estimated Street Price: $799
EVOLT E-510 with 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $899
EVOLT E-510 Two Lens Kit (Body, 14-42mm and 40-150mm Lenses) Estimated Street Price: $999
http://www.olympusamerica.com.

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