Video Showing Cameras Getting Smashed Has a Message About Protecting Your Gear

We all know that accidents happen but we try very hard to avoid them. In the brief and very effective video below (which was created by B&H Photo, Brilliant Champions and OnTime Studios) we see a sight that every photographer has come to dread: camera gear being dropped onto a hard surface with devastating and destructive results.

While this is truly the stuff of nightmares, you don’t have to worry since this is just a creative way to bring some attention to Canon’s new CarePAK protection plan, and the gear being smashed up isn't exactly new. Canon’s no-deductible protection plan offers customers priority service and free returns, with service and support from Canon on select products.

For more information on the Canon plan, please see our previous article here. Now watch the video without covering your eyes.

(Via DIY Photography)